On Friday, 26.04.2024, the Wallachia eHub RoadShow took place, an event aimed at SMEs in the South-Muntenia Region that want to develop digitally. The experts from the project traveled to Rucăr and Câmpulung Muscel localities to present: Introductory notions about artificial intelligence and data mining. Organized by Spiru Haret University, the Wallachia eHub RoadShow managed to attract 16 SMEs from the area, to emphasize the importance and benefits of implementing digital technologies in the business environment.

The presentation of the Wallachia eHUB project was an opportunity to discuss the impact of artificial intelligence in process optimization. Participants had the opportunity to understand how they can use these technologies to streamline processes within their companies and gain significant competitive advantages. Also, there was a lot of discussion about how data mining can contribute to the development of a company. Participants were encouraged to explore the potential of the information they hold and understand how it can be leveraged in decision-making and business growth strategies.

During the event, special emphasis was also placed on the importance of the digital visibility of companies because the question-and-answer session of the event highlighted the concern of managers and entrepreneurs in this direction. In today's context, where more and more interactions and transactions take place online, it is essential for businesses to be present and active on various digital platforms to attract new customers and strengthen their relationship with existing ones.

An important moment of the event was the presence of MuscelTv Câmpulung Television, which made a detailed report about the Wallachia eHUB project. This project, carried out in partnership with 16 institutions, represents a special initiative for the development of the local community and for the promotion of advanced technologies in the Bucharest-Ilfov and Sud-Muntenia regions.

Participants left this event with a better understanding of the potential that modern technologies have in their businesses and with the inspiration to incorporate these solutions into their future strategies. The event demonstrated that investment in technology education and awareness can bring significant benefits to both companies and entire communities.